By M.Hassan Iqbal

The Rack – Clothing Brand

The Brand
The Rack Couture is Pakistan’s first body positive plus size clothing brand for women.

The Challenge
To create and develop the brand identity as a luxury brand catering to rebellious women. Reaching out to them with loud yet exclusive voice and design.

The Work
The idea was to bring the roundness of the body into visual feel. As a new fashion brand with a unique offering in the market, the following tasks were done for it:

–  Moodboard
–  Logo design
–  Branding
–  Clothing deliverables
–  Social Media Posts