By M.Hassan Iqbal

Phillip Morris International – K2

The Brand

K2 is the most selling cigarette brand of Pakistan by Philip Morris. It’s a brand for the masses which stays very true to the local element and its taste.

The Challenge
K2 was on its peak when the Government of Pakistan imposed ban on cigarette advertisements. K2 faced loss and the brand died down eventually. The task at hand now was to relaunch the brand keeping it true to its authenticity and brand character for which it was known.

The Work

In this pitch presentation by the agency, the campaign was designed to relaunch the famous K2 cigarettes. The famous places of Pakistan were used to showcase the true beauty of Pakistan and keep the brand close to the local audience.

The following tasks were done:

–  Packaging Design
–  Key Visuals