Nestle Professionals B2B HORECA campaign was to reach out to commercial restaurants with exotic drinks made from Nestle’s own products that these restaurants could offer to their customers.
To create an entire campaign around the task, starting from recipes to photography to the end catalogue to go out in the market/restaurants. Each drink had its unique name, which was based on a theme. Each drink was shot on the exclusive theme it was named after.
From campaign idea to the final corporate launch of the catalogue, the following steps were done:
– Themes for drinks
– Photography mood board
– Art direction for the photo shoot
– Catalogue design
– Teaser Video for Restaurent Screens