By M.Hassan Iqbal

Masala Bistro Dubai

The Brand
Masala Bistro, an authentic Pakistani cuisine restaurant opening in the heart of Dubai. It’s original taste; aromatic spices and unique flavors were the highlight of this place.

The Challenge
To create a brand identity that reflects the rich culture of food and spices in Asia and particularly in Pakistan, making it stands out from plenty other desi food restaurants in Dubai.

The Work
The colors were selected to match the rich palate of spices in Asia. Whereas ‘Calligraphy’ is a rooted and shared element of Islam. The selection of font was a fusion of a commonality of Middle East and Scripted typeface.

The following work was done for it:

–  Logo design
–  Color and font palate
–  Branding
–  Menu design
–  Packaging