By M.Hassan Iqbal

Finca Bank

The Brand


Finca is a unconventional community-based bank that profitably and responsibly provides innovative and impactful financial services to enable low-income individuals and communities to invest in their futures.


SimSim mobile Digital Wallet is jointly developed by FINJA and FINCA microfinance Bank, and is built on top of FINCA microfinance Bank’s branchless banking platform.

The Challenge
The core focus of both the brands were to create awareness of their products among their set target audiences.