By M.Hassan Iqbal

Chub Club

The Brand
Chub Club, a sub brand of The Rack Couture launched it’s first ever body positive casual tees for ladies.

The Challenge
To create a unique brand within a well-established brand, keeping it exclusive yet similar to its parent brand. The branding had to be casual, fun and bold while keeping it classy and premium.

The Work
From developing the identity to its launch PR campaign, the following tasks were done:

–  Logo design
–  Brand Identity
–  Tee designs
–  Packaging design
–  Social Media Posts