Chub Club, a sub brand of The Rack Couture launched it’s first ever body positive casual tees for ladies.
To create a unique brand within a well-established brand, keeping it exclusive yet similar to its parent brand. The branding had to be casual, fun and bold while keeping it classy and premium.
From developing the identity to its launch PR campaign, the following tasks were done:
– Logo design
– Brand Identity
– Tee designs
– Packaging design
– Social Media Posts