A LITTLE BIT ABOUT ME

My name is M. Hassan. I love movies, design and wordpress.street food.traveling.cooking.

Currently living in Toronto. A Brand-centric visualiser. Design thinking advocate. Pop culture nerd and biryani devourer.

EDUCATION

2005 -2009
Bachelor in COMMUNICATION DESIGN
National College of Arts

AWARDS

2010 June
Ogilvy & Mather Adgrad
Gold Medal

2016 May
Mullenlowe Group
Nestlé MILKPAK UHT – Certificate of Appreciation

2016 Sep
Mullenlowe Group
Nestlé MILKPAK YOGURT – Certificate of Appreciation

2016 Nov
Mullenlowe Group
Nestlé Sweet ‘n’ Tasty – Certificate of Appreciation

PROFESSIONAL SKILLS

360 Degree Campaigns
Corporate Identity
Brand Building
Packaging
Concept Development
Web Design
Social Media Communication Design
UI/UX Design
Video Editing
Typography
Presentation Design

PROFESSIONAL EXPERIENCE

Art Director – MullenLowe Group

Aug 2015 – Dec 2018

Successfully followed projects from concept to final approvals ensuring integrity of creative concept and strategy till the delivery of compelling marketing campaigns. Balanced strategic development with clients’ business objectives.

  • Mentored a team of designers and production artists
  • Conceptualised, designed and delivered marketing campaigns for Nestlé Milkpak
  • Revamped ‘House of Nestlé Milkpak’ packaging designs partnering with CBA Paris
  • Rebranded ‘PMI – K2’ campaign for Phillip Morris
  • Collaborated with a team of creatives and won Facebook’s “Mobile Master Series 2018” for ‘Nestlé Milkpak’
  • Designed visual assets for the project “Dulaari” to address the issue of declining packaged milk category
Clients:

Nestlé House of MILKPAK (Milk UHT, Cream & Yogurt), Nestlé Sweet ‘n’ Tasty, Nestlé Raitas, Nestlé Professionals, Happilac, Innovative Biscuits, Phillip Morris, Finca Bank & Descon Engineering.

Sr. Graphic Designer/ Asst. Art Director –  Ogilvy & Mather

Jun 2012 – Aug 2015

Ideated and designed for campaigns, paid ads and marketing collaterals (projects include, but not limited to: posters, flyers, packaging inserts, store signage). Staying updated with current development in the field of design and digital media.

  • Led a team of designers and production artists
  • Worked with outside vendors including photographers and printers
  • Developed a fruit sourcing campaign and proposed new packaging design system for premium juice range for Nestlé Fruita Vitals Juice
  • Assisted team head in winning the major telecom brand for the agency
Clients:

Nestlé NIDO, Nestlé Fruita Vitals, Nestlé Nesfruta, Nestlé Corporate, Nestlé Lactogen range, Nestlé NAN Range, Nestlé Milo & Warid Telecommunication.

Sr. Graphic Designer  –  Ogilvy & Mather

Jun 2012 – Jul 2014

Ideated and designed for campaigns, paid ads and marketing collaterals (projects include, but not limited to: posters, flyers, packaging inserts, store signage). Staying updated with current development in the field of design and digital media.

  • Led a team of designers and production artists
  • Worked with outside vendors including photographers and printers
  • Developed a fruit sourcing campaign and proposed new packaging design system for premium juice range for Nestlé Fruita Vitals Juice
  • Assisted team head in winning the major telecom brand for the agency
Clients:

Nestlé NIDO, Nestlé Maggi, Nestlé Fruita Vitals, Nestlé Nesfruta, Nestle Corporate, Nestlé Lactogen range, Nestlé NAN Range & Nestlé Milo

Sr. Graphic Designer  – Anahata Studios

May 2011 – Jun 2012

Led the project from research to completion and presented to the project managers and clients. Led a team of Graphic Designers and mobile app development team.

  • Designed and presented user interface elements, including menus, tabs and widgets to clients
  • Gathered and evaluated user requirements in collaboration with developers to enhance user experience
Clients:

Samsung, Telenor Telecom, Arabian Apps

Graphic Designer  –  Ogilvy & Mather

Jun 2009 -May 2011

Worked closely with the senior designers on the creative campaign and visual development. Came up with fresh ideas to break the monotonous in medical detailing folders.

  • Created layouts and adapted into different mediums for the campaigns
  • Designed layouts for posters, flyers and POS material
  • Conceptualised and designed ideas for detailing folders to be presented to doctors
Clients:

Nestlé NIDO, Nestlé Maggi, Nestlé Nesquick, Nestlé Fruita Vitals, Nestlé Nesfruta, Nestle Corporate, Nestlé Lactogen range, Nestlé NAN Range & Nestlé Milo

 

SKILLS

CONVENTIONAL DESIGN 
Adobe Photoshop & Adobe Illustrator

MOTION DESIGN 
Adobe Photoshop & Adobe After Effects

WEBSITE DESIGN 
Adobe Photoshop, Basic WordPress & HTML

VIDEO EDITING 
Adobe Photoshop, iMovie & Final Cut Pro

Presentation Design
Powerpoint & Keynote

CONSULTANCY

  • Quick Drink App
  • Contexts
  • Social Circus
  • Chub Club
  • The Rack
  • See Saw
  • Masala Bistro
  • Ali Xeeshan Theater

SPEAKING

PANELIST – JAN 2019 Final Product Presentations at BNU

SPEAKER – OCT 2018 “THE WAY YOU SEE” at LUMS

PANELIST – DEC 2017 Final Year Thesis at Comsats

DESIGN TALK – SEP 2017 Final Year Students at The Happy Place

INTERESTS

Movies, documentaries, design hunt, travelling and modern furniture concepts

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